On Marketing

Dispatches on marketing your works.

The Value of the MWSA Website

MWSA Website and Marketing

Facebook posts do not show up in Google or Bing. If you really want to market yourself and your books, use the MWSA website.

While the MWSA website provides a lot of membership information, including Dispatches issues and content, we understand that many of you want to sell books and promote your appearances

PW Select: A Publishers Weekly Program to Help Self-Pub Authors

Publishers Weekly has a program to help self-published authors called PW Select. Here's some quick information about the program:


Four times a year, Publishers Weekly publishes PW Select, a supplement dedicated to covering the self-publishing industry that features interviews with authors, book announcements and listings, news, features, analysis, book reviews, and more.

Kindle Online Lending Library (KOLL) - Use it or Abuse it?

The Last Jump - A Novel of Woprld War II

A debate has been raging in Cyberspace ever since Amazon announced the Kindle Online Lending Library (KOLL). What's the issue? According to some, Amazon is throwing its weight around, trying to crush the competition with this new offering. If an author allows their eBook to be "borrowed" by signing up for KOLL (for a minimum 90 day stint), the author must grant Amazon exclusive rights to distribute their eBook. In exchange, Amazon will pay the author a certain sum of money for each time someone (Amazon Prime Members only) "borrows" his or her eBook.

How to Market with a Full-time Job, Avoid Ethics Violations

An entrepreneur in a small niche market can provide solutions with little cost. Because you have the right skills, you can do so much with little cost and risk. Here's what you need when writing a book, whether publishing  yourself or through other non-traditional alternatives.

1. A great book idea that needs to be developed

2. An identified customer base

3.  Method to inform and provide your target market with valuable resources

4. Ability to balance career, family and other commitments.