Title: A Retailer's Guide to Frugal In-Store Promotions
Author: Carolyn Howard-Johnson
Genre: Non-Fiction, How To
Reviewer: jim greenwald
ISBN (links go to the MWSA Amazon store): 1441467246
Retailers need more than crossed fingers to get and keep customers. In-store promotion--everything from in-store branding to events--is the most effective and economical way to do that. This book gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.