E-Book Publishing & Marketing--Trends, Options, Pricing, etc.

Trends

  • 69% of 2016 book sales made online! (Source: Digital Book World 2017)
  • Some genres have higher percentage of online sales than others

Main Options

  • Kindle
    • KDP
    • CreateSpace
  • Smashwords
  • Lightning Source

Pricing

  • The lower the price, the fewer times purchasers need to find/see your book before making purchase decision

Connecting with your readers

Importance of reviews

See Goodreads article.