Get Rich in a Niche: The Insider's Guide to Self-Publishing in a Specialized Market

Get Rich in a Niche: The Insider's Guide to Self-Publishing in a Specialized Market

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Item Description

Get Rich in a Niche shows you how to be influential in your industry with three well explained steps:
1. Become an expert
2. Publish your book
3. Market your book

Become an Expert:
Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert.
Are you an expert? If so, you've successfully asked and answered the following questions:
What is lacking in my industry?
How can I help?
Will others be able to understand the plan?
Will others be willing to pay for this knowledge?
Is there anything that I can offer for free to help build credibility and become "go to" person? What are some concrete ways that I can get my message out?

Get Rich in a Niche shows you how to create a huge presence and become the in demand expert.

    • Teach your subject in continuing education courses 
    • Write captivating articles 
    • Do the things that get your name recognized by your market 
    • Use social networking effectively 
    • See book for more 
Get Rich in a Niche is complete with planning tools to help you establish yourself as a niche expert/leader. Jeff developed a personal plan to become a security expert within 5 years; he made it 3 years early. Below is an actual figure from the book and  customizable pages are included in the appendices.
Jeff used these to plan his company and spin off products and includes them to show you how.
 
Publishing
Self-publishing is a respected avenue for authors. Traditional publishing doesn't always meet niche industry needs. Even if all the customers bought books, there wouldn't be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because niche markets have a built in audience with little to no competition. These markets may consist of only a few thousand people and have needs that aren't being directly met by traditional publishers. That's where you come in. This is different from other self-publishing books. Marketing in a niche is trickier than when offered to more generalized audiences.

Get Rich in a Niche will show you how to apply lessons from successful marketing techniques the author has used and without added business costs. Whether or not you are engaged in a business, you can begin a publishing company or writing career with little upfront costs. You can simply engage already available resources such as your computer, internet provider and desktop publishing software. If you already have the basics, then you can begin immediately and develop a great business without going into debt. Let's dispel some myth's to help you understand why it's important for a niche expert like you to embrace self-publishing.

This book will show you how to:
    • Determine how to publish (start a company or use Createspace)
    • Which self publishing choice (Lightningsource or Createspace)
    • Establish your company (What type of company)
    • Write a book day by day 
    • Create your book as you build credibility as an expert
    • Format your book 
    • Self-publish your book 
Marketing
Forget what you've learned about marketing. While others advertise their broad ranging products spending freely, niche marketers have to use more intense focus. Using traditional marketing techniques will cause you to lose money, time and market share. This book demonstrates how to sell your book by:
    • Leveraging your steps to becoming an expert 
    • Creating huge online presence 
    • Getting great results with no marketing expenses 

Product Details

  • Author: Jeffrey Bennett
  • Publication Date: 2011-06-18
  • Publisher: Red Bike Publishing
  • Product Group: eBooks
  • Manufacturer: Red Bike Publishing
  • Binding: Kindle Edition, 215 pages
  • ASIN: B0056QJKFE

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