A Retailer's Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te

A Retailer's Guide To Frugal In-Store Promotions: How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te

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Item Description

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

Product Details

  • Author: Carolyn Howard-Johnson
  • Publication Date: 2009-02-23
  • Publisher: CreateSpace Independent Publishing Platform
  • Product Group: Book
  • Manufacturer: CreateSpace Independent Publishing Platform
  • Binding: Paperback, 120 pages
  • Brand: Brand: CreateSpace Independent Publishing Platform
  • Features:
    • Used Book in Good Condition
  • Item Dimensions:
    • Dimensions: 600L x 28W x 900H
    • Weight: 173
  • Package Dimensions:
    • Dimensions: 900L x 590W x 30H
    • Weight: 45
  • List Price: $17.95
  • ISBN: 1441467246
  • ASIN: 1441467246

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